When a fast-growing company secures funding to scale, the urgency to build a high-performing team often leads to hiring chaos. In this case, a client faced an unstructured recruitment process with an influx of applications from advertising campaigns but no system to screen or follow up on CVs. Hiring delays were putting growth at risk, and they needed an immediate solution to structure and execute their talent acquisition strategy effectively.

Kinetik stepped in with our People-Process-Tech framework, integrating proven methodologies with ZooKeep ATS to create a streamlined, data-driven hiring process.

The Challenges

• Unmanaged Candidate Pipeline: Applications were flowing in from job ads, but no one was screening or following up, leaving many qualified candidates untapped.
• Urgent Hiring Needs: The business had to fill critical roles immediately to support operational and commercial scaling after securing funding.
• Lack of Structure: There were no tools or processes in place for tracking applications, managing job descriptions (JDs), or reporting hiring progress.

Kinetik’s Approach

Our solution focused on aligning people, processes, and technology to drive immediate and sustainable hiring success.

Setting Up Foundations

• Onboarded key stakeholders with tools and training for collaborative recruitment management.
• Integrated ZooKeep ATS as the central platform for managing candidate pipelines, tracking progress, and generating insights.

Addressing Priorities

• Job Description Optimization: Reviewed and refined JDs for clarity and alignment with business goals, focusing on critical operational, technical, and commercial roles.
• Sourcing and Screening: Reposted and optimized job ads across platforms, launched targeted LinkedIn campaigns, and reviewed existing CVs to identify and track qualified candidates in the ATS.
• Compensation Strategy: Worked with stakeholders to define a competitive incentive structure for key roles.
• Tracking and Reporting: Established a weekly tracking system using ZooKeep ATS to review hiring progress, identify gaps, and define actionable next steps.

Building Momentum

• Set clear weekly targets for delivering 15-20 high-quality CVs for review.
• Focused on achieving a 50%+ conversion rate from CV review to interview stage.
• Generated dynamic reports via ZooKeep ATS to provide real-time insights into pipeline health, role-specific challenges, and overall progress.

The Results

Immediate Impact

• Accelerated hiring for key roles, enabling the business to meet critical operational needs.
• Streamlined processes for managing and following up on candidate applications, reducing delays and improving engagement.

Sustainable Outcomes

• Implemented a scalable, repeatable hiring framework aligned with long-term business growth.
• Leveraged ZooKeep ATS to provide actionable insights and improve recruitment strategies.
• Enhanced employer branding with optimized job descriptions and targeted promotions.

The Kinetik Difference

At Kinetik, we specialize in turning chaotic hiring situations into structured, efficient recruitment processes. By combining people-focused strategies, data-driven processes, and innovative technology like ZooKeep ATS, we help businesses achieve their hiring goals without compromising quality or speed.

If your company is struggling to manage recruitment during a critical growth phase, Kinetik can help. Let’s talk.

This case study illustrates how Kinetik delivers tailored, impactful hiring solutions, enabling companies to scale successfully.