• sbaxendale7

Planning your Career in Digital

In the world we live in, it is very hard for us to avoid hearing the word “digital” - digital banking, digital wallet, digital transformation and many others. This is because we are living in a digital age, where ordinary day to day things are now simplified to a smartphone tap away, professionals able to control their production plants from a remote location and we even have digital storage units called the cloud. This is a Digital Transformation Market. Lets call it “DTM” for short.

Before you start thinking about which faction of the Terminator you will support once Skynet takes over (I personally like the OG, T-800) let us first understand the ways to kickstart your career in the Digital Industry.

Understanding the demographics

It goes without saying that the key to success is...Bitcoin. Okay, not really. *sigh*

Moving on, here are the functions and the respective roles for that function that makes up a digital industry. Understanding each of these functions and their impact on the business would do wonders for you to kickstart your career in the digital industry.

Business roles

  • Sales/Business Development

  • Sales

  • Business development

  • Consulting

  • Account Management

  • Ecommerce Relationship Manager

  • Advertising/Media sales

  • Category Management

  • Partnerships

  • Customer experience

  • Marketing

  • Digital marketing

  • Product marketing


  • Social media

  • Analytics

Technical roles

  • Product & Project

  • Product management/development

  • Project management

  • Scrum Master

  • Business analytics

  • Development

  • Web/Mobile/Applications/Gaming/software

  • User Interface (UI) / User Experience (UX)

  • Testing & Quality Assurance (QA)

  • Analytics

  • Data science and data engineering

  • Data analytics

  • Creative Design & Design

  • Graphic/web design

  • Content

  • Content creation & planning

  • Copywriting

  • Editorial

  • Social media


Economy 101 tells us that there will always be supply and demand. Just like DTM, there will always be a demand in certain skill sets and we (the supply) need to be able to bridge that gap in skills that the market can demand for. Skills can be divided into soft skills and hard skills. These are some of the skills that you can further develop in:

Hard skills


Data analytics

Social media

Content creation

Search Engine Marketing




Soft skills

Emotional intelligence



Flexibility & Adaptability


Social selling (community driven)



Digital branding

Personal branding is the means by which people remember you. Personal branding says a lot about who you are, what you are good at, and what you have to offer. Digital branding on the other hand, is your personal branding that is portrayed digitally i.e. social media. In the world we live in, information can be acquired through online channels and potential employers can easily run a simple Google search on you. What will they find when they Google your name?

To have a better digital branding, these are some of the things you can do to stand out:

Manage your online presence

Every organization would have branding guidelines for you to adhere to. And given that YOU are the most IMPORTANT brand of all, you should have your own branding guidelines, too. Make use of the privacy function and be smart about what you post online.

Furthermore, the best professional platform to be on right now would be LinkedIn. Have you had your LinkedIn All Star Profile yet? You can find more details on that here.

Be different and promote your passion

Identifying your niche and showcasing your knowledge around it would help you build your branding. Being loud isn’t always a bad thing as long as you have the right audience for you. Writing blogs or having your own personal website to further set up your branding would go a long way.

Be part of a community

Find a community you can resonate with or create your own! The amount of network you can build within these communities would allow you to meet like minded people and exchange ideas. This is also one of the avenues for you to seek some sort of mentorship as each community would have subject matter experts (SMEs) that you can learn from.

In summary, there can be a million and one things that we can list out here to help kickstart your career in the digital industry. You can find various other writings that tell you something similar as well. But the most important thing for you to remember is to always bring the best version of you to the table. Because the best version of you is better than the rest of the competition.

“Embrace Digital Transformation. It starts now.”

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