A Case Study on Creating a Data-Driven, People-First Global Hub
In early 2024, FrieslandCampina set out to transform its global technology operations by establishing a new Technology Excellence Centre (TEC) in Kuala Lumpur. Partnering with Kinetik Hiring, the initiative moved beyond a traditional shared services model to build a world-class hub that balances cost efficiency, capability, and culture.
Through data-driven recruitment, strategic workforce planning, and a strong employer branding focus, the project successfully delivered 46 high-value hires across cloud, data, and cybersecurity functions — while elevating the company’s presence in Malaysia’s digital ecosystem.
Download the full case study to explore how FrieslandCampina and Kinetik built a scalable, high-impact model for global technology hubs.







